Our product both uses and challenges conventions. It uses conventions by referring certain stereotypes and preconceptions that exist in our modern society. At the same time, it also challenges them. This film being about police brutality and racial profiling, I wanted to make it abundantly clear that racist stereotypes are what killed Khalil. In order to challenge the stereotype of African Americans, we made a black character that is in almost complete contradiction to stereotypical black male. This non-stereotypical black man gives Officer Chase no other reason to kill him than because of the color of his skin. By doing this, we can represent the African American community as one that should never be defined by blanket statements.
- How does your product engage with audiences and how would it be distributed as a real media text?
First of all, our product engages with the audience by having relatable moments in the story. Many high school seniors can relate to Khalil when he got that acceptance letter from his dream school. Also by showing something like friendship, almost every human can relate and have an even deeper sense of tragedy when Khalil is brutalized. because of the timely topic, this type of film seems to work best by being uploaded Vimeo and shared throughout various social media platforms like Twitter and Facebook to gain its popularity and reach it's target audience- young adults.
- How did your production skills develop throughout this project?
Throughout this project I have have developed the skill of research and analysis. I have honestly never done this much research for a film project up until this point. This project has taught me to think deeper about the things that we do and why we do them. Apart from that, my technical production skills have not developed much further than they already are.
- How did you integrate technologies - software, hardware and online - in this project?
For software, I used Adobe Premiere Pro CC 2018 to edit the whole film opening together. I used Photoshop to make a thumbnail and social media marketing graphics. I recorded the soundtrack for this film with MainStage 3, a live digital synth software. For hardware, I used my Sony a7s mirrorless camera with a Rokinon 24mm f1.2 CineLens to film. For audio, I used a Zoom H1 Audio Recorder connected to a Rode VideoMic. For lighting, I used two PlayBulb Comet RGB LED strips that connected via bluetooth to the PlayBulb app on my iPhone. For online, I used different stock sound effects websites to find royalty free sound effects. All of these tools facilitated the production process and made our film opening what it is now.
NOW IN VIDEO FORM:
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